ABSTRACT: Two noteworthy 3 March 2009 City Council Agenda Items, namely a Resolution entering into an agreement with Burghardt + Doré Advertising, Inc. for Destination Marketing services and an Ordinance to revise the Municipal Code and Zoning Ordinance/Local Coastal Implementation Plan to dissolve the Design
Review Board, are presented. A SYNOPSIS, consisting of selected excerpts from each Agenda Item Summary and/or Staff Report, is presented for each agenda item. COMMENTS are made regarding the dissolution of the Design Review Board.
CITY OF CARMEL-BY-THE-SEA
City Council AGENDA
Regular Meeting
Tuesday, March 3, 2009
VII. Consent Calendar
These matters include routine financial and administrative actions, which are usually approved by a single majority vote. Individual items may be removed from Consent by a member of the Council or the public for discussion and action.
G. Consideration of a Resolution entering into an agreement with Burghardt + Doré Advertising, Inc. for Destination Marketing services in an amount not to exceed $27,500 in fiscal year 2008/09.
SYNOPSIS:
Description: The City has had a contract with Anda/Burghardt Advertising to provide destination marketing services. Recently, this firm closed and its president, Jeff Burghardt, is president of a new marketing firm, Burghardt + Doré Advertising, Inc.
Jeff Burghardt developed the City’s destination marketing plan. The City can continue its FY 2008/09 marketing plan by contracting with his new business, Burghardt + Doré. Exhibit “A” outlines the services to be provided by this firm through the end of the 2008/09 fiscal year.
Overall Cost:
City Funds: $27,500, to be funded from General Fund account 01-85200.
Staff Recommendation: Staff recommends that the Council approve entering into an agreement with Burghardt + Doré Advertising, Inc. to provide destination marketing services as outlined in Exhibit “A”.
Important Considerations:
1. Jeff Burghardt developed the marketing plan for the City when it was contracted with Anda/Burghardt.
2. Funds were approved in the Fiscal Year 2008/2009 Annual Budget up to $142,750. So far this fiscal year, $101,250 has been spent on marketing programs, with an additional $14,000 set aside to mail for the “Guide to Carmel”. This leaves a balance of approximately $27,500 for marketing services through June 30, 2009.
Decision Record: Resolution 2008-43, dated July 1, 2008, approving the FY 2008/09 destination marketing contract with Anda/Burghardt.
Exhibit A Revised
2008-09 Destination Marketing
SCOPE OF SERVICES
Strategy:
Continue to build on the integrated destination marketing campaign to increase visitor business and brand awareness. The marketing campaign will primarily focus on targeting upscale consumers during the shoulder and slow seasons.
Recommendation:
A strong mix of advertising, Internet, direct marketing, collateral, and public relations will continue to be the foundation for the City’s marketing efforts. This year, we recommend enhancing the website; printing a stylish rack brochure; increasing Internet search marketing to include all of the US with some geotargeting in Europe and Canada; increase press submissions; and provide coop media opportunities to the hotels/inns. New online videos and direct mail are TBD.
The following budget breakdown is recommended:
Remaining Marketing & PR Budget: $27,500
1) Marketing:
Scope of Work:
Marketing & Media Plan
Promotional Campaigns (ads, direct mail, emarketing, and PR)
Website
List Development
2) Public Relations:
Scope of Work
Pitching seasonal press releases
Manage ongoing press requests and needs
3) Present quarterly reports to the Council
4) Submit written annual report
Jeff Burghardt
Account/Creative Director
Burghardt+Doré Advertising, Inc.
P.O. Box 223491
Carmel, CA 93922
831.622.0144
Fax 831.620.0738
jeff@burghardt-dore.com
IX. Ordinances
D. Consideration of an Ordinance to revise the Municipal Code and Zoning Ordinance/Local Coastal Implementation Plan to dissolve the Design Review Board (First Reading).
SYNOPSIS:
Description: The Design Review Board currently reviews applications for design review not requiring land use permits or those that are not otherwise reserved for the Planning Commission. This ordinance would dissolve the Design Review Board and shift its responsibilities to the Planning Commission.
Staff Recommendation: Adopt ordinance.
Important Considerations: CMC chapter 17.52.050 establishes the responsibilities of the Design Review Board. The Board’s role has been limited to the review of design applications not involving other land use permits. Dissolving the Board will shift more responsibility to the Planning Commission, but will create more consistency for applicants going through the planning process. This also will reduce pressures on staff, as it will be one fewer Board to manage.
Note: The ordinance will require a Local Coastal Program amendment by the California Coastal Commission.
COMMENTS:
• Established in 2000 at the instigation of Mayor Sue McCloud, the Design Review Board, now after nearly nine years, has been found to be unnecessary as an independent board. In his Staff Report, Planning & Building Services Manager Sean Conroy cited the need to “simplify the design review process,” “create more consistency for applicants" and “reduce pressures on staff” as reasons for dissolving the Design Review Board.
• While the Decision Record of “Consideration of an Ordinance to revise the Municipal Code and Zoning Ordinance/Local Coastal Implementation Plan to dissolve the Design Review Board” states "N/A," the Decision Record should reflect that the City Council unanimously voted to adopt an “Ordinance revising CMC Chapter 17.30.010 (Demolition of Buildings) to require all demolition permit applications to be reviewed by the Planning Commission” at the 4 November 2009 (First Reading) and 2 December 2008 (Second Reading) City Council Meetings. Three/four months later, the City Council is now considering the dissolution of the Design Review Board, further evidence of city management dysfunction.
• For context, consultant Nore Winter (Winter & Company) of the Design Traditions Project never envisioned a Design Review Board as a separate entity, rather design review was originally envisioned as the responsibility of a sub-committee of the Planning Commission. Hence, a non-expert, namely Sue McCloud, overruled a nationally known design expert, namely Nore Winter. In short, Nore Winter has been vindicated and Sue McCloud has been very slow and late in rectifying a situation she created.
NOTE:
Next meeting of the City Council:
Budget Workshop – 4:30 p.m.
Thursday, April 2, 2009
Council Chambers
(Sources: Agenda, Regular Meeting, Tuesday, March 3, 2009 and AGENDA Packet, Regular Meeting, Tuesday, March 3, 2009)
Showing posts with label Economic Revitalization Plan. Show all posts
Showing posts with label Economic Revitalization Plan. Show all posts
Monday, March 02, 2009
Tuesday, February 17, 2009
Random Reportings
ABSTRACT: Random Reportings on the status of the City of Carmel-by-the-Sea Fire Protection Contract with the City of Monterey, status of compensation to RFM ARCHITECTS for FOREST THEATER MASTER PLAN DESIGN WORK and news about Anda-Burghardt Advertising are presented.
• Fire Protection Contract with the City of Monterey
At the December 2, 2008 City Council Meeting, the City Council directed staff to continue working with the City of Monterey to develop a contract for future Council consideration. “Good progress” is being made towards finalizing a contract between the City of Carmel-by-the-Sea and the City of Monterey and a contract is anticipated to be on a March 2009 or April 2009 City Council Agenda, according to a source involved in the contract negotiations.
• Status of City Compensation to RFM ARCHITECTS for FOREST THEATER MASTER PLAN DESIGN WORK
At the December 2, 2008 City Council Meeting, the City Council approved a Resolution ”ENTERING INTO AN AGREEMENT WITH RFM ARCHITECTS FOR ARCHITECTURAL SERVICES RELATED TO THE RENOVATION OF THE FOREST THEATER IN AN AMOUNT OF $131,000.”
On January 20, 2009, the City wrote its first check to R.F. MCCANN & COMPANY ARCHITECTS for “FOREST THEATER MASTER PLAN DESIGN WORK” in the amount of $5,000.00
• News about Anda-Burghardt Advertising
The Monterey County Weekly reported on 12 February 2009 that Anda-Burghardt Advertising was closing, according to company President Jeff Burghardt.
In September 2009, the City Council approved a Resolution “ENTERING INTO AN AGREEMENT WITH JEFF BURGHARDT FOR ECONOMIC REVITALIZATION MANAGER SERVICES IN AN AMOUNT NOT TO EXCEED $60,000 IN FISCAL YEAR 2008/2009,” a one year contract.
The City expended $101,735.91 (January 2008-June 2008) and $52,192.80 (FY 2008/09 July 2008 – January 2009) to ANDA-BURGHARDT ADVRTISING for REGIONAL DESTINATION MARKETING, CITY WEBSITE SERVICES and ECONOMIC REVITALIZATION CONTRACT PAYMENT.
• Fire Protection Contract with the City of Monterey
At the December 2, 2008 City Council Meeting, the City Council directed staff to continue working with the City of Monterey to develop a contract for future Council consideration. “Good progress” is being made towards finalizing a contract between the City of Carmel-by-the-Sea and the City of Monterey and a contract is anticipated to be on a March 2009 or April 2009 City Council Agenda, according to a source involved in the contract negotiations.
• Status of City Compensation to RFM ARCHITECTS for FOREST THEATER MASTER PLAN DESIGN WORK
At the December 2, 2008 City Council Meeting, the City Council approved a Resolution ”ENTERING INTO AN AGREEMENT WITH RFM ARCHITECTS FOR ARCHITECTURAL SERVICES RELATED TO THE RENOVATION OF THE FOREST THEATER IN AN AMOUNT OF $131,000.”
On January 20, 2009, the City wrote its first check to R.F. MCCANN & COMPANY ARCHITECTS for “FOREST THEATER MASTER PLAN DESIGN WORK” in the amount of $5,000.00
• News about Anda-Burghardt Advertising
The Monterey County Weekly reported on 12 February 2009 that Anda-Burghardt Advertising was closing, according to company President Jeff Burghardt.
In September 2009, the City Council approved a Resolution “ENTERING INTO AN AGREEMENT WITH JEFF BURGHARDT FOR ECONOMIC REVITALIZATION MANAGER SERVICES IN AN AMOUNT NOT TO EXCEED $60,000 IN FISCAL YEAR 2008/2009,” a one year contract.
The City expended $101,735.91 (January 2008-June 2008) and $52,192.80 (FY 2008/09 July 2008 – January 2009) to ANDA-BURGHARDT ADVRTISING for REGIONAL DESTINATION MARKETING, CITY WEBSITE SERVICES and ECONOMIC REVITALIZATION CONTRACT PAYMENT.
Monday, March 10, 2008
City’s Economic Revitalization Public Workshop
WHAT: Economic Revitalization Public Workshop
WHEN: Tuesday, March 11, 2008, 4:30 P.M. – 5:30 P.M.
WHERE: City Hall
E/s Monte Verde St. between Ocean Av. & 7th Av.
Carmel-by-the-Sea, CA.
WHO: The City of Carmel-by-the-Sea
WHY: View an “overview of the Draft Plan” and solicit “personal input on the following topics;”
Accommodations
Retail
Restaurants
Entertainment
Parking & Traffic
Policy
Ambiance
Marketing
(Source: Advertisement, The Carmel Pine Cone February 22, 2008, http://www.pineconearchive.com/080222PC.pdf, pg. 12.)
WHEN: Tuesday, March 11, 2008, 4:30 P.M. – 5:30 P.M.
WHERE: City Hall
E/s Monte Verde St. between Ocean Av. & 7th Av.
Carmel-by-the-Sea, CA.
WHO: The City of Carmel-by-the-Sea
WHY: View an “overview of the Draft Plan” and solicit “personal input on the following topics;”
Accommodations
Retail
Restaurants
Entertainment
Parking & Traffic
Policy
Ambiance
Marketing
(Source: Advertisement, The Carmel Pine Cone February 22, 2008, http://www.pineconearchive.com/080222PC.pdf, pg. 12.)
Wednesday, March 21, 2007
Economic Revitalization Plan: The ANTITHESIS of ORDINANCE NO. 96
CITY OF CARMEL-BY-THE-SEA
CITY COUNCIL
Regular Meeting
Tuesday, March 13, 2007
V. Announcements from Closed Session, from City Council Members and the City Administrator.
C.Announcements from City Administrator.
• Presentation of Economic Revitalization Plan
OBSERVATIONS, COMMENTS & QUESTIONS
REMEMBER...
THE CITY OF CARMEL-BY-THE-SEA is hereby determined to be primarily, a residential City wherein business and commerce have in the past, are now, and are proposed to be in the future subordinated to its residential character; and that said determination is made having in mind the history and the development of said city, its growth and the causes thereof; and also its geographical and topographical aspects, together with its near proximity to the cities of Pacific Grove and Monterey and the businesses, industries, trades, callings and professions in existence and permissible therein.
Adopted by Ordinance No. 96 passed on this 5th day of June 1929
STAFF REPORT FROM CITY ADMINISTRATOR RICH GUILLEN ON ECONOMIC REVITALIZATION PLAN
Selected quotations from Staff Report, followed by comments and questions, as follows:
“Increasing revenues through economic development was specified by the City Council as one of the City Administrator’s goals for calendar year 2006.”
Reference:
CITY OF CARMEL-BY-THE-SEA
STAFF REPORT
TO: MAYOR McCLOUD AND COUNCIL MEMBERS
FROM: RICH GUILLEN, CITY ADMINISTRATOR
DATE: MARCH 5, 2007
SUBJECT: ECONOMIC REVITALIZATION PLAN
Comment And Questions: On the City Council agenda of 13 March 2007, under Resolutions, was the transfer of the fiscal year 2005-06 General Fund surplus of $636,273 to the Capital Improvement Reserve Fund. A surplus, combined with the fact that the City of Carmel-by-the-Sea is one of the highest per capita spending cities in California, prompts the following question: Is it a question of a need for more city revenue or a question of mismanagement of $12 million dollars in revenue annually? Why is it that our city, with much greater per capita spending compared to other California cities, has a closed community center, a dilapidated Indoor and Outdoor Forest Theatre and an ill maintained and closed National Register of Historic Places structure?
“An ad hoc committee was formed to develop an economic development plan for the business area...The ad hoc committee included Tom Glidden (La Playa Hotel), Tod Strain (Macerich – Carmel Plaza), Jeff Burghardt (Anda Burghardt – City’s marketing consultant), Council Member Paula Hazdovac, the Community Services Director, City Clerk, and the City Administrator.”
Reference:
CITY OF CARMEL-BY-THE-SEA
STAFF REPORT
TO: MAYOR McCLOUD AND COUNCIL MEMBERS
FROM: RICH GUILLEN, CITY ADMINISTRATOR
DATE: MARCH 5, 2007
SUBJECT: ECONOMIC REVITALIZATION PLAN
Comment: The ad hoc committee, the “Economic Revitalization (ER) Team," is comprised of 6 members; 4 from the city, 1 the city’s marketing consultant, and 2 representing the business sector. Question: Are these individuals qualified to formulate and dictate economic policy in Carmel-by-the-Sea?
“The ER Team commenced meeting in January 2007 and met a total of four times to develop the attached ER Plan spreadsheet.”
Reference:
CITY OF CARMEL-BY-THE-SEA
STAFF REPORT
TO: MAYOR McCLOUD AND COUNCIL MEMBERS
FROM: RICH GUILLEN, CITY ADMINISTRATOR
DATE: MARCH 5, 2007
SUBJECT: ECONOMIC REVITALIZATION PLAN
Comment: Greg Sellers, the city’s former Economic Development Coordinator, completed a draft report representing approximately 10 months of part-time work. The ER Team met “a total of 4 times.” Yet no credit is given to Greg Sellers. Such unprofessional conduct is reminiscent of a previous Rich Guillen action, namely a Staff Report consisting of plagiarized MCCVB promotion materials, without source attribution.
ECONOMIC REVITALIZATION PLAN
Selected excerpts from the Economic Revitalization Plan, with Comments, as follows:
Marketing Goals & Objectives
1.) Increase all sales
Accommodations
Dining & Entertainment
Retail
Comments:
To reiterate, while the City Council specified the goal of increasing revenues through economic development as one of the City Administrator’s goals for calendar year 2006, the overall finances of the city do not support the contention that the city lacks revenue and must therefore “increase all sales;” rather, the overall finances of the city support the idea that the city mismanages $12 million annually.
Quarterly “Business” Newsletter
Policy Goals & Objectives
B.) Update businesses with a "What's Happening" quarterly newsletter
Comment:
The ER Team proposes a business quarterly newsletter, yet the City Administrator rejected the continuation of a Carmel-by-the-Sea tradition, namely the City Administrator’s weekly Friday letter for the residents. Businesses, yes, Residents, no!!!
Use of Internet-Online
Accommodations Goals & Objectives
2.) Coordinate effort for booking rooms
A.) Research and implement online booking engine
Marketing Goals & Objectives
1.) Increase all sales
B.) Create online booking and packages web interface
Retail
B.) Provide branded merchandise online
Comment:
The above Goals and Objectives from the Economic Revitalization Plan involve using the internet. Yet the City does not even have a current, up-to-date and complete Official City Web Site of Carmel-by-the-Sea!
Younger Tourists Targeted, Hipper shows, Restaurants and Bars
Dining & Entertainment Goals & Objectives
2.) Expand performing arts attendance
B.) Attract broader audiences with more contemporary performers
3.) Increase night-time activities
C.) Attract new, hip restaurants and bars
Retail
2.) Revitalize the Carmel brand
C.) Work with performing arts to attract hipper shows
D.) Expand brand strengths (e.g. artist colony) with younger angle
Comment:
Younger and hipper..what about catering to the residents of Carmel-by-the-Sea?
Violations of the City’s Municipal Code
Ambiance Goals & Objectives
2.) Improve night lighting
A.) Add tasteful night lighting in commercial areas
5.) Decorate for major city events
A.) Put Christmas lights up earlier and keep up longer
Comments:
Four of the 6 members of the ER Team are city employees. Yet they are advocating violations of the Carmel-by-the-Sea Municipal Code without a mention of the need to amend the Municipal Code if the above items are instituted. Moreover, as a former city employee corroborated, the purpose of lighting in the Municipal Code is safety, not ambiance.
Reference:
Carmel-by-the-Sea
Municipal Code
Chapter 15.36
ELECTRICAL CODE*
15.36.070 Lighting Requirements.
A. Commercial Buildings/Zones.
1. All light fixtures shall not be directed toward the public right-of-way.
2. Lighting intensity shall not exceed eight-candlefoot power at a point two feet beyond the storefront windows as measured in a vertical or horizontal plane three feet above the ground or public walking surface.
3. Lighting intensity within the interior of the store space shall not exceed 30-candlefoot power at any point visible from the public right-of-way as measured in a vertical or horizontal plane three feet above the floor or walking surface.
B. Residential Buildings/Zones.
1. All exterior lighting attached to the main building or any accessory building shall be no higher than 10 feet above the ground and not exceed 25 watts in power per fixture.
2. Landscape lighting shall not exceed 18 inches above the ground nor more than 15 watts per fixture and shall be spaced no closer than 10 feet apart. Landscape lighting shall not be used for tree, wall, fence or accent lighting of any type. The purpose of landscape lighting is to safely illuminate walkways and entrances to the subject property.
3. No exterior lighting is permitted upon City property and may not be directed toward City property.
4. Flood-type lighting is prohibited at all times.
WHAT?
Ambiance Goals & Objectives
6.) Fine dining concession at Del Mar Beach
A.) Identify best fit and seek business
Comments:
Only AFTER Announcements from the City Administrator, the Power Point presentation of the Economic Revitalization Plan and resident Linda Anderson objecting to the commercialization of the beach during Appearances, did City Administrator Rich Guillen state, “...it was a mistake, we had the same reaction at our committee and it was supposed to be taken off, it is now officially removed...” His words lend credence to the idea that the Economic Revitalization Plan reprinted in the packet and on the city’s web site is the original report compiled by former Economic Development Coordinator Greg Sellers, which was copied before any editing was done by the ER Team. No other corrections to the Plan reprinted in the packet and on the city’s web site were announced, although the Power Point presentation differed from the reprinted Plan in the packet and on the city’s web site.
NOTE: To read and review the STAFF REPORT and Economic Revitalization Plan, click on the post title above, then click on “City Council,” then click on “Agendas & Minutes,” then click on “March 13, 2007 Meeting Agenda Packet,” scroll to pages 7-14.
CITY COUNCIL
Regular Meeting
Tuesday, March 13, 2007
V. Announcements from Closed Session, from City Council Members and the City Administrator.
C.Announcements from City Administrator.
• Presentation of Economic Revitalization Plan
OBSERVATIONS, COMMENTS & QUESTIONS
REMEMBER...
THE CITY OF CARMEL-BY-THE-SEA is hereby determined to be primarily, a residential City wherein business and commerce have in the past, are now, and are proposed to be in the future subordinated to its residential character; and that said determination is made having in mind the history and the development of said city, its growth and the causes thereof; and also its geographical and topographical aspects, together with its near proximity to the cities of Pacific Grove and Monterey and the businesses, industries, trades, callings and professions in existence and permissible therein.
Adopted by Ordinance No. 96 passed on this 5th day of June 1929
STAFF REPORT FROM CITY ADMINISTRATOR RICH GUILLEN ON ECONOMIC REVITALIZATION PLAN
Selected quotations from Staff Report, followed by comments and questions, as follows:
“Increasing revenues through economic development was specified by the City Council as one of the City Administrator’s goals for calendar year 2006.”
Reference:
CITY OF CARMEL-BY-THE-SEA
STAFF REPORT
TO: MAYOR McCLOUD AND COUNCIL MEMBERS
FROM: RICH GUILLEN, CITY ADMINISTRATOR
DATE: MARCH 5, 2007
SUBJECT: ECONOMIC REVITALIZATION PLAN
Comment And Questions: On the City Council agenda of 13 March 2007, under Resolutions, was the transfer of the fiscal year 2005-06 General Fund surplus of $636,273 to the Capital Improvement Reserve Fund. A surplus, combined with the fact that the City of Carmel-by-the-Sea is one of the highest per capita spending cities in California, prompts the following question: Is it a question of a need for more city revenue or a question of mismanagement of $12 million dollars in revenue annually? Why is it that our city, with much greater per capita spending compared to other California cities, has a closed community center, a dilapidated Indoor and Outdoor Forest Theatre and an ill maintained and closed National Register of Historic Places structure?
“An ad hoc committee was formed to develop an economic development plan for the business area...The ad hoc committee included Tom Glidden (La Playa Hotel), Tod Strain (Macerich – Carmel Plaza), Jeff Burghardt (Anda Burghardt – City’s marketing consultant), Council Member Paula Hazdovac, the Community Services Director, City Clerk, and the City Administrator.”
Reference:
CITY OF CARMEL-BY-THE-SEA
STAFF REPORT
TO: MAYOR McCLOUD AND COUNCIL MEMBERS
FROM: RICH GUILLEN, CITY ADMINISTRATOR
DATE: MARCH 5, 2007
SUBJECT: ECONOMIC REVITALIZATION PLAN
Comment: The ad hoc committee, the “Economic Revitalization (ER) Team," is comprised of 6 members; 4 from the city, 1 the city’s marketing consultant, and 2 representing the business sector. Question: Are these individuals qualified to formulate and dictate economic policy in Carmel-by-the-Sea?
“The ER Team commenced meeting in January 2007 and met a total of four times to develop the attached ER Plan spreadsheet.”
Reference:
CITY OF CARMEL-BY-THE-SEA
STAFF REPORT
TO: MAYOR McCLOUD AND COUNCIL MEMBERS
FROM: RICH GUILLEN, CITY ADMINISTRATOR
DATE: MARCH 5, 2007
SUBJECT: ECONOMIC REVITALIZATION PLAN
Comment: Greg Sellers, the city’s former Economic Development Coordinator, completed a draft report representing approximately 10 months of part-time work. The ER Team met “a total of 4 times.” Yet no credit is given to Greg Sellers. Such unprofessional conduct is reminiscent of a previous Rich Guillen action, namely a Staff Report consisting of plagiarized MCCVB promotion materials, without source attribution.
ECONOMIC REVITALIZATION PLAN
Selected excerpts from the Economic Revitalization Plan, with Comments, as follows:
Marketing Goals & Objectives
1.) Increase all sales
Accommodations
Dining & Entertainment
Retail
Comments:
To reiterate, while the City Council specified the goal of increasing revenues through economic development as one of the City Administrator’s goals for calendar year 2006, the overall finances of the city do not support the contention that the city lacks revenue and must therefore “increase all sales;” rather, the overall finances of the city support the idea that the city mismanages $12 million annually.
Quarterly “Business” Newsletter
Policy Goals & Objectives
B.) Update businesses with a "What's Happening" quarterly newsletter
Comment:
The ER Team proposes a business quarterly newsletter, yet the City Administrator rejected the continuation of a Carmel-by-the-Sea tradition, namely the City Administrator’s weekly Friday letter for the residents. Businesses, yes, Residents, no!!!
Use of Internet-Online
Accommodations Goals & Objectives
2.) Coordinate effort for booking rooms
A.) Research and implement online booking engine
Marketing Goals & Objectives
1.) Increase all sales
B.) Create online booking and packages web interface
Retail
B.) Provide branded merchandise online
Comment:
The above Goals and Objectives from the Economic Revitalization Plan involve using the internet. Yet the City does not even have a current, up-to-date and complete Official City Web Site of Carmel-by-the-Sea!
Younger Tourists Targeted, Hipper shows, Restaurants and Bars
Dining & Entertainment Goals & Objectives
2.) Expand performing arts attendance
B.) Attract broader audiences with more contemporary performers
3.) Increase night-time activities
C.) Attract new, hip restaurants and bars
Retail
2.) Revitalize the Carmel brand
C.) Work with performing arts to attract hipper shows
D.) Expand brand strengths (e.g. artist colony) with younger angle
Comment:
Younger and hipper..what about catering to the residents of Carmel-by-the-Sea?
Violations of the City’s Municipal Code
Ambiance Goals & Objectives
2.) Improve night lighting
A.) Add tasteful night lighting in commercial areas
5.) Decorate for major city events
A.) Put Christmas lights up earlier and keep up longer
Comments:
Four of the 6 members of the ER Team are city employees. Yet they are advocating violations of the Carmel-by-the-Sea Municipal Code without a mention of the need to amend the Municipal Code if the above items are instituted. Moreover, as a former city employee corroborated, the purpose of lighting in the Municipal Code is safety, not ambiance.
Reference:
Carmel-by-the-Sea
Municipal Code
Chapter 15.36
ELECTRICAL CODE*
15.36.070 Lighting Requirements.
A. Commercial Buildings/Zones.
1. All light fixtures shall not be directed toward the public right-of-way.
2. Lighting intensity shall not exceed eight-candlefoot power at a point two feet beyond the storefront windows as measured in a vertical or horizontal plane three feet above the ground or public walking surface.
3. Lighting intensity within the interior of the store space shall not exceed 30-candlefoot power at any point visible from the public right-of-way as measured in a vertical or horizontal plane three feet above the floor or walking surface.
B. Residential Buildings/Zones.
1. All exterior lighting attached to the main building or any accessory building shall be no higher than 10 feet above the ground and not exceed 25 watts in power per fixture.
2. Landscape lighting shall not exceed 18 inches above the ground nor more than 15 watts per fixture and shall be spaced no closer than 10 feet apart. Landscape lighting shall not be used for tree, wall, fence or accent lighting of any type. The purpose of landscape lighting is to safely illuminate walkways and entrances to the subject property.
3. No exterior lighting is permitted upon City property and may not be directed toward City property.
4. Flood-type lighting is prohibited at all times.
WHAT?
Ambiance Goals & Objectives
6.) Fine dining concession at Del Mar Beach
A.) Identify best fit and seek business
Comments:
Only AFTER Announcements from the City Administrator, the Power Point presentation of the Economic Revitalization Plan and resident Linda Anderson objecting to the commercialization of the beach during Appearances, did City Administrator Rich Guillen state, “...it was a mistake, we had the same reaction at our committee and it was supposed to be taken off, it is now officially removed...” His words lend credence to the idea that the Economic Revitalization Plan reprinted in the packet and on the city’s web site is the original report compiled by former Economic Development Coordinator Greg Sellers, which was copied before any editing was done by the ER Team. No other corrections to the Plan reprinted in the packet and on the city’s web site were announced, although the Power Point presentation differed from the reprinted Plan in the packet and on the city’s web site.
NOTE: To read and review the STAFF REPORT and Economic Revitalization Plan, click on the post title above, then click on “City Council,” then click on “Agendas & Minutes,” then click on “March 13, 2007 Meeting Agenda Packet,” scroll to pages 7-14.
Monday, April 17, 2006
"Improve Business Diversity and Business Retention?"
CITY OF CARMEL-BY-THE-SEA
STAFF REPORT
TO: MAYOR McCLOUD AND COUNCIL MEMBERS
FROM: RICH GUILLEN, CITY ADMINISTRATOR
DATE: JANUARY 9, 2006
SUBJECT: FISCAL YEAR 2005/2006 MID-YEAR BUDGET REPORT
_____________________________________________________________________
SUMMARY
Once the Economic Development Manager is hired, staff will work closely with this individual to develop a strategy to improve business diversity and business retention.
MINUTES
CITY COUNCIL MEETING
CITY OF CARMEL-BY-THE-SEA
February 7, 2006
X. C. Consideration of a Resolution authorizing the City Administrator to enter into a consulting agreement with Greg Sellers for the position of Economic Development Manager.
City Administrator Guillen presented the staff report.
Greg Sellers discussed his background in economic development and his plan for economic development in Carmel.
Mayor McCloud opened the meeting to public comment at 5:33 p.m.
Michael Adamson addressed the Council.
Mayor McCloud closed the meeting to public comment at 5:34 p.m.
Council Member ROSE moved approval of the Resolution, seconded by Council
Member BETHEL and carried by the following roll call:
AYES: BETHEL, CUNNINGHAM, HAZDOVAC, ROSE, McCLOUD
NOES: NONE
ABSENT: NONE
ABSTAIN: NONE
110181 3/21/06 SELLERS ASSOCIATES $ 5,625.00 01 64051 ECONOMIC DEVELOPMENT CONTRACTUAL SERVICES
Greg Sellers, Morgan Hill Councilman (Term Expires November 2006)
17555 Peak Avenue
Morgan Hill, CA 95037
Phone: 779-7259
Email: greg.sellers@morgan-hill.ca.gov
Biographical Highlights
• Party: Democratic
• Occupation: business owner/consultant
• CEO/Co-Founder, political and public policy consulting firm
• Former Executive Director, Morgan Hill Downtown Revitalization Program
• Board Member, Morgan Hill Historical Society
• Founding Board Member, Leadership Morgan Hill
• Taste of Morgan Hill Founding Executive Director
• B.A., 1983, University of California, Santa Cruz
For Full Biography of Morgan Hill Councilman Greg Sellers:
http://www.morgan-hill.ca.gov/html/gov/council/council.asp?c_id=240000016
http://www.smartvoter.org/1998nov/ca/scl/vote/sellers_g/bio.html
QUESTION: In Carmel-by-the-Sea's coveted marketplace, where the landlords are in the catbird seat, will the taxpayer expense for a part-time Economic Development Manager achieve the City's stated objective of improving "business diversity and business retention?"
STAFF REPORT
TO: MAYOR McCLOUD AND COUNCIL MEMBERS
FROM: RICH GUILLEN, CITY ADMINISTRATOR
DATE: JANUARY 9, 2006
SUBJECT: FISCAL YEAR 2005/2006 MID-YEAR BUDGET REPORT
_____________________________________________________________________
SUMMARY
Once the Economic Development Manager is hired, staff will work closely with this individual to develop a strategy to improve business diversity and business retention.
MINUTES
CITY COUNCIL MEETING
CITY OF CARMEL-BY-THE-SEA
February 7, 2006
X. C. Consideration of a Resolution authorizing the City Administrator to enter into a consulting agreement with Greg Sellers for the position of Economic Development Manager.
City Administrator Guillen presented the staff report.
Greg Sellers discussed his background in economic development and his plan for economic development in Carmel.
Mayor McCloud opened the meeting to public comment at 5:33 p.m.
Michael Adamson addressed the Council.
Mayor McCloud closed the meeting to public comment at 5:34 p.m.
Council Member ROSE moved approval of the Resolution, seconded by Council
Member BETHEL and carried by the following roll call:
AYES: BETHEL, CUNNINGHAM, HAZDOVAC, ROSE, McCLOUD
NOES: NONE
ABSENT: NONE
ABSTAIN: NONE
110181 3/21/06 SELLERS ASSOCIATES $ 5,625.00 01 64051 ECONOMIC DEVELOPMENT CONTRACTUAL SERVICES
Greg Sellers, Morgan Hill Councilman (Term Expires November 2006)
17555 Peak Avenue
Morgan Hill, CA 95037
Phone: 779-7259
Email: greg.sellers@morgan-hill.ca.gov
Biographical Highlights
• Party: Democratic
• Occupation: business owner/consultant
• CEO/Co-Founder, political and public policy consulting firm
• Former Executive Director, Morgan Hill Downtown Revitalization Program
• Board Member, Morgan Hill Historical Society
• Founding Board Member, Leadership Morgan Hill
• Taste of Morgan Hill Founding Executive Director
• B.A., 1983, University of California, Santa Cruz
For Full Biography of Morgan Hill Councilman Greg Sellers:
http://www.morgan-hill.ca.gov/html/gov/council/council.asp?c_id=240000016
http://www.smartvoter.org/1998nov/ca/scl/vote/sellers_g/bio.html
QUESTION: In Carmel-by-the-Sea's coveted marketplace, where the landlords are in the catbird seat, will the taxpayer expense for a part-time Economic Development Manager achieve the City's stated objective of improving "business diversity and business retention?"
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